Senator Carlos Uresti launches campaign to bring awareness to child abuse and neglect
San Antonio, TX -- Today Senator Carlos I. Uresti launched the Blue Ribbon Task Force Awareness Campaign which hopes to heighten public awareness of child abuse and neglect and to let people know that help is available. "Christmas Day will be the anniversary of the death of a little boy named Jovonie Ochoa. Four years ago his death rocked this community and sparked the formation of the Blue Ribbon Task Force," Senator Uresti said. "I founded the Blue Ribbon Task Force to bring awareness to the tragedies of child abuse and, with the assistance of Clear Channel Outdoor, we can now send a message to people that help is out there."
The goal of the Blue Ribbon Task Force billboard campaign is to encourage parents and caregivers who need support to call 2-1-1. This primary prevention message aims to help parents deal with root cause issues that can lead to child abuse and neglect. 2-1-1 connects individuals and families with critical health and human services provided by both nonprofit organizations and government agencies in their own communities.
The focal point of the campaign will be a 48' x 14' billboard located in downtown San Antonio at the intersection of IH-35 and IH-10. In addition to this large billboard, Clear Channel Outdoor has also donated the use of 21 smaller, 23' x 10' billboard locations over the next three months. "Special thanks goes to Jacqueline Lucio, Tim Anderson and Blake Custer at Clear Channel Outdoor, who undertook the planning and design of the campaign, which will be seen more than 11 million times over the course of the billboard campaign, " Senator Uresti said.
In addition to the billboard campaign, a poster campaign has already begun to roll out. The Blue Ribbon Task Force has partnered with the following organizations to place awareness posters at area businesses and offices: Aetna CHIP/Medicaid, Accu-Print, Anger Solutions Network, Any Baby Can of San Antonio, Baptist Child & Family Services, Battered Women and Children's Shelter of Bexar County, Bexar County Department of Community Investment, Bexar County Medical Society, Blonde Creative, Boysville Home for Children, Brighton School, Catholic Charities, Center for Healthcare Services, Child Advocates of San Antonio, Children's Association for Maximum Potential, The Children's Shelter, ChildSafe, CHRISTUS Santa Rosa Children's Hospital, Communities In Schools of San Antonio, Community Partnership for Protecting Children, Department of Community Initiatives - City of San Antonio, Family Service Association of San Antonio, The Greater San Antonio Chamber of Commerce, GRE Creative Communications,
GTO Advertising, Healthy Families San Antonio, H-E-B, Junior League of San Antonio, Inc., Methodist Healthcare Ministries, Methodist Healthcare System, Methodist Mission Home, Planned Parenthood, San Antonio College Department of Early Childhood Studies, The San Antonio Hispanic Chamber of Commerce, San Antonio Housing Authority, San Antonio Nonprofit Council, Southpark Mall, Southwest Mental Health Center, St. PJ’s Children’s Home, Students In Christ Youth Center, The Rape Crisis Center for Children & Adults, United Way of San Antonio & Bexar County, and University Health System.
Senator Uresti is the founder and chair of the Blue Ribbon Task Force, a local coalition of community members. For more information, visit www.blueribbontaskforce.com.
Carlos I. Uresti is the senator from State Senate District 19, a 23 county area stretching along the U.S.-Mexico border, from San Antonio to El Paso County. Covering 55,000 square miles, the district contains 62 school districts, and spans two time zones. As the largest geographical senate district in the contiguous 48 states, Senate District 19 is larger than 24 states and 25 countries.
For more information, please contact Diana Martinez at 512-463-0119