Senator Bob Deuell

November 13, 2007
CONTACT: Don T. Forse, Jr.
(512) 463-0102

Deuell Applauds New License Plate Program

State Senator Bob Deuell (R-Greenville) is excited about a new program which could have a significant financial benefit to the state.

Last week, the Texas Department of Transportation (TxDOT) signed a contract which will allow for the marketing of specialty license plates. TxDOT currently offers specialized, or "vanity," plates, though Texas sells fewer than any other state with less than two percent of vehicles having them.

Deuell said the new marketing deal will not replace the current system, but will seek to augment it by attracting new customers.

"The current system will stay intact," Deuell said. "The affiliated charities will still get their money and those who already have specialty plates will see no change."

"What we are doing is implementing a program to reach out to other individuals and groups in an effort to generate more revenue," Deuell said. "The financial benefit could possibly be in the tens of millions."

Deuell said the new program comes after years of work by him and other legislators.

"I've been working to get this plan implemented since my first session in the legislature," Deuell said. "Several of my colleagues have been very instrumental in getting to this point and they all deserve a lot of credit."

One of those legislators was State Rep. Larry Phillips (R-Sherman), who Deuell singled out for his efforts.

"Rep. Phillips, as Vice-Chair of the House Transportation Committee, was very helpful in getting this program implemented," Deuell said. "I don't think it would have happened without him."